Cosmetic products and other household products that are animal friendly are given the leaping bunny logo; the leaping bunny logo is put on products which haven't been tested on animals. Cruelty Free International is the world’s leading organisation working to end animal experiments across the planet. Introducing PETA’s sleek new “Cruelty-Free” and “Cruelty-Free and Vegan” logos: This updated Beauty Without Bunnies logo still serves the same purpose—companies can assure shoppers that they have met the requirements to be PETA-certified as cruelty-free. The Leaping Bunny programme is run by the CCIC and BUAV, or Cruelty Free International. Leaping Bunny, PETA and Choose Cruelty-Free are the only official bunny logos that certifies brands. The Leaping Bunny is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products and demonstrates that a brand is genuinely committed to removing animal resting from its supply chain. Below I break down what each official cruelty-free bunny logo represents. Not using the iconic Leaping Bunny logo on your packaging, marketing and website might leave your brand missing out on savvy shoppers. The Leaping Bunny logo is part of an international programme by Cruelty Free International to stop testing on animals. Cruelty Free International works with a range of corporate partners to create mutually beneficial partnerships that increase awareness of our international award-winning campaigns and raise vital funds for our work. However, these logos do not all mean the same level of cruelty-free. Leaping Bunny Now we’re giving everyone a new way to show bunnies some love. What standards do products with the Leaping Bunny logo meet? According to their website “use of the Leaping Bunny logo provides shoppers with the best assurance that a brand is doing all it can to remove animal testing throughout its supply chain.” The Leaping Bunny Family is a group of companies and supermarkets that have joined Cruelty Free International to make their products friendly to animals. The most widely recognized certification in the U.S., Canada, UK and EU is Leaping Bunny. All of our own brand cosmetic and personal care products and household and cleaning products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. For example, Cruelty Free International is 1 of 26 groups in the Leaping Bunny coalition. But don't worry, all our products (with or without the logo displayed) are now officially approved by Cruelty Free International under the Leaping Bunny Programme. Cruelty Free International is stationed in the UK but has direct ties with Leaping Bunny and works on an international scale to end animal cruelty. Many display the Leaping Bunny logo on their products, allowing shoppers to identify and choose cruelty free products. Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw materials and individual ingredients, for any cases of animal testing. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. If you see one of these logos, the brand is officially cruelty-free. The brand do not test on animals nor the ingredients which come from a supplier. The 3 bunny logos you can trust are the following: the Leaping Bunny logo, PETA's cruelty-free logo, and the Choose Cruelty-Free logo (independent Australian organization; especially look for this symbol if you live in Australia!). The Leaping Bunny standard is practiced throughout North America and the European Union.
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